In order to understand the background of the current proposal, one needs to look at the history of these apps. Also, we will have a look at some of the problems that Facebook is likely to face while attempting such a merger in the forthcoming article. In this article, we will try and understand the financial reasons why it would make sense for Facebook to merge these apps. Instead of being met with enthusiasm, this plan was met with a lot of scepticism worldwide.

It does not seem like this will continue for much longer.įacebook has announced plans to merge these three social media apps.

However, up until now, all these apps have operated in an independent manner. These three applications have a combined user base of about 3.6 billion users! This means that on average half the world uses at least one of these apps! Facebook currently owns all three applications. Data can be used to build or improve user experience, systems and software.Facebook, Instagram, and Whatsapp are three major social media applications. Insights about audiences who saw the ads and content can be derived. Ad and content performance can be measured. More data can be added to better personalise ads and content.

Personalised ads and content, ad and content measurement, audience insights and product developmentĪds and content can be personalised based on a profile. a und f DSGVO), is thereby processed for the following purposes: Storing and/or retrieving information on a deviceĬookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. a DSGVO) or personal identifiers, IP addresses, as well as your individual usage behavior (Art. Some of the information stored on your device, such as cookies (§ 25 Abs. We collect personal data and also transmit it to third-party providers that help us improve and finance our digital content.

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